Adventure travelers are everywhere, including the Golden State, which naturally provides a perfect venue for exciting activities.
And the statistics back up this travel trend. According to the Travel Industry Association of America, one-half of U.S. adults, or 98 million people, have taken an adventure trip in the past five years. This includes 31 million adults who engaged in more rigorous adventure activities, such as whitewater rafting, scuba diving and mountain biking.
“As travelers continue to push the envelope, what was once considered extreme is now packaged under adventure travel,” said President and Chief Executive Officer Caroline Beteta of the California Travel and Tourism Commission.
