The California Travel and Tourism Commission will open an office in Seoul on Monday to generate marketing and promotional campaigns to bring South Korea travelers to California.
The commission hired AVIAREPS Marketing Garden to represent the California tourism industry in South Korea.
South Korea is California’s fourth-largest overseas market, with 331,000 visitors, Caroline Beteta, CTTC chief executive officer, said in a news release. “We expect that number to increase dramatically with the easing of visa restrictions and expected expansion in airlift.”
